Crafty Creations: How to Spot Trending Products on Etsy


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In today’s world, the appeal of handcrafted goods is on the rise. Consumers are showing a growing interest in handcrafted items that are made with passion and attention to detail. Etsy, a marketplace for handmade products, has become a hub for both buyers and sellers. For budding artists and small businesses aiming to thrive on Etsy, it’s essential to recognize and take advantage of trending products. In this article, we’ll delve into methods for identifying what’s popular on Etsy.

1. Explore Subcategories

Embark on your quest to uncover the best things to sell on Etsy to make money by investigating categories and subcategories that align with your niche. The array of choices may pleasantly surprise you. By delving into categories, you can unearth emerging subcategories that are gaining momentum. This crucial step will provide you with insights into the demand and evolving trends within your specific industry.

2. Review Shop Favorites

A notable feature found on Etsy is the “Favorite” button located on each listing page. Buyers frequently utilize this option when they come across an item they adore or wish to bookmark for reference.

By observing the number of likes or favorites a store or product receives, you can get an idea of how popular it is in the market. It’s important to take note of both favorites and sudden increases in interest.

Moreover, exploring liked stores in your niche can offer information about current styles, designs, and aesthetics that appeal to customers.

3. Look into Top Selling Products

Etsys “Best Sellers” list is a tool that features performing products in various categories. Apart from recognizing trends within your niche, delve deeper into each category to identify which products consistently sell well. Look for traits among these selling items – this data could provide insights into what potential customers prefer.

4. Keep Tabs on Social Media Platforms

Popular social media platforms are great for keeping up with the trends. Many Etsy sellers promote their products on these platforms to reach an audience. You can gain valuable insights into current and enduring trends by following trending hashtags in your niche or exploring accounts known for showcasing items. Watch out for metrics such as likes, shares, and comments to understand which products capture the interest of buyers.

5. Utilize Etsy’s Featured Sections

Etsy selects curated collections known as “Editors Picks,” showcasing items spanning various themes and categories. It’s essential to pay attention to these highlighted sections as they display performing and uniquely crafted products that capture the interest of Etsy’s team. By observing the qualities of these items, you can better cater to buyer preferences while distinguishing yourself from competitors.

6. Anticipate Seasonal Trends

Remaining proactive regarding trends is key in any e-commerce venture, including on Etsy. Identifying celebrations or events that inspire gift-giving or specific decorations can help you predict demand for certain products. Plan accordingly by introducing variations or limited-time offerings featuring themes that align with festivities like holidays, weddings, national observances, and more.

7. Engage with the Etsy Community

Participating actively within the Etsy community can provide valuable insights and networking opportunities. Joining forums and groups or attending virtual events allows you to interact with fellow artisans, share experiences, and exchange ideas. By engaging with others in your niche, you can stay updated on emerging trends, gain feedback on your products, and even collaborate on projects. Additionally, building relationships within the Etsy community can lead to increased visibility for your shop and products.


Succeeding in the landscape of handmade goods necessitates staying attuned to shifting trends within Etsy’s marketplace. Emerging artisans should thoroughly explore categories. Subcategories relevant to their niche, study trends in shop favorites and selling items, monitor customer preferences on social media platforms, draw inspiration from Etsys featured sections, and anticipate fluctuations in seasonal demand.

By sticking to these methods and infusing your creativity and skill into the products you offer, you can set yourself up for lasting success when selling popular handmade goods on Etsy.

Keep in mind that every accomplished artist has a beginning – recognizing trending items is a part of the picture. Your enthusiasm and commitment, paired with work, will guide you toward reaching your entrepreneurial aspirations on Etsy. Enjoy creating!

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